Professional Experience
Founder, Marketing Director & Wellness Coach (NBC-HWC)
KariDahlgren.net » April 2018 - present
- Built a digital platform from the ground up, leading all editorial strategy, content development, and distribution across blog, email, and product experiences
- Wrote, edited, published, and continuously updated long-form articles focused on Your Money Your Life (YMYL) content, turning complex topics into engaging, empathetic content
- Created and maintained a high-converting blog and email funnel, transforming organic traffic into paying customers for ebooks, courses, and wellness coaching services
- Developed and managed the full content pipeline from ideation and keyword strategy to final edit and publication
Vice President of Marketing
Flint Rehab » April 2015 - March 2023
- Led the end-to-end content strategy for a YMYL healthcare brand, scaling the blog from 1K to 7.7 million organic visits/year through SEO-driven, patient-centered content
- Authored and published Healing and Happiness After Stroke, a self-help book focused on the emotional and psychological aspects of stroke recovery
- Authored 1,000+ long-form articles on stroke, neurorehabilitation, and mental health after neurological injury, translating complex medical concepts into accessible, empowering language
- Directed editorial operations including SEO strategy, editorial calendars, topic ideation, and content workflows across a team of in-house and freelance writers
- Managed a team of medical reviewers to ensure all published content met high standards for YMYL content—always writing for humans first, search engines second
- Continuously audited and updated the entire content library to maintain medical accuracy and include the latest clinical research, helping establish Flint Rehab as the most trusted online resource for stroke recovery
- Built a multilingual content hub (English, German, Spanish, French) by managing a team of contracted translators and adapting health education materials for both cultural relevance and search performance
- Owned the full content-to-conversion funnel, growing the email list from 0 to 205K+ and guiding users from first touch to purchase through strategic content and automated lifecycle flows
- Wrote and optimized high-performing email campaigns and automated journeys, with email contributing 44% of total company revenue
- Spearheaded UX and technical improvements in partnership with design/dev teams
Education
California State University, Long Beach
Bachelor of Science in Business Administration, Option in Marketing
Graduated May 2015